Altour: Travel Leaders Corporate
The largest network of professional travel agents in North America
Context
Altour International, Inc are a global team of business travel experts, who enable business travel experiences. They are working with Travel Leaders Corporate, who focus on corporate travel but are a branch of Travel Leaders who provide travel agency services across sectors. Altour have a dashboard for their system, which is forming the basis for Travel Leaders Corporate dashboard and require assistance in translating the brand to this dashboard which will be used with Travel Leaders systems.
Problem
Altour have multiple dashboards to develop to reach users in the corporate travel sector. They have their own branded one but need the Travel Leaders corporate version to be developed on this template using their branding.
Solution
Dashboard re-skinning. Careful scrutiny of the original dashboard content and Travel Leaders Corporate branding is required. New dashboards applying this branding is necessary to reach their audience.
Typeface
Travel Leaders Corporate employs a range of fonts to convey their brand identity, ensuring consistency across platforms while maintaining readability and trustworthiness. These fonts typically offer various weights, which help create a visual hierarchy, making the content more organized and easier to understand. For the dashboard the font from their brand utilized was Lato.
Full colour palette
Iconography
High fidelity UI Design
A total of 34 high fidelity pages were developed. I had to familiarize myself with the brand guidelines and then interpret them to make decisions on how to apply them in the dashboard re-skin. The dashboard content was the same for the most part as Altour’s branded travel dashboard however required much attention detail to translate the branding features of Travel Leaders Corporate.
