Inizio Evoke

Context

Inizio are a global market-leading commercialisation partner, who help health and life sciences companies with their clinical development and journeys in commercialisation. The area of patient engagement has been gaining traction in the health care sector and Inizio Evoke Comms (the marketing branch of the business) sought to raise awareness to their online audience of the importance of engaging patients to revolutionise healthcare. In addition to this Inizio Evoke Comms key strengths are highlighted to drive home why they are the ideal partner to work with. For this I designed and created an animation with the constraint of an approximately 1 minute duration, and the visuals needed to be impactful and snappy, so that the communication piece would be engaging and hold the viewers attention.